bengoism.
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Chicago White Sox

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I was commissioned by Eric “Phero” Lopez, from Chicago’s own Cold Chillen, to create the main branded logo for the Chicago White Sox’s Hispanic Heritage Month Initiative. This logo was meant to portray Hispanic design elements while also portraying a modern look/tone/feel.

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XICÁGO
WHITE
SOX

 
 
 
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THE
LOGO

These were the two logos commissioned by Eric “Phero” Lopez – One saying Xicágo White Sox and a second one saying Todos Juntos, meaning, everyone together. These were made into baseball caps, shirts, pins, and more branding elements. The chosen logo was the Xicágo White Sox.